Emart, Premium Fresh Apples Discount Event... "50% Increase in Supply"
Last Year Premium Apple Sales Doubled
[Asia Economy Reporter Lim Chun-han] Emart announced on the 20th that it will hold a price event for three premium fresh apple varieties in season until the 26th.
In this event, Yangkwang apples (4-7 pieces) and Shinano Gold (4-6 pieces) are sold for 7,980 KRW, and Gamhong apples (4-7 pieces) for 9,980 KRW. Yangkwang apples offer a crisp texture and a sweet and tangy taste, harvested in Yeongju, Mungyeong, and Andong. Shinano Gold, also known as the golden apple, is a yellowish apple mainly grown in Cheongsong, Gyeongbuk, characterized by a rich sweetness and moderate tartness. Gamhong apples are a newly developed domestic variety grown only in Mungyeong, considered a premium apple. Although the surface is somewhat rough, it has a deep red color, high sugar content, and a crisp texture.
Emart planned this event a year ago to allow customers to enjoy the three premium fresh apple varieties at reasonable prices. The apple buyer confirmed that premium apple sales more than doubled compared to the previous year and secured about 50% more apple stock than the previous year.
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An Emart official said, “The premium apple varieties, which are shipped only briefly for 2-3 weeks in October, currently have good crop conditions due to favorable weather, resulting in stable taste and market prices,” adding, “As customer interest and preference for various varieties increase, we plan to continuously seek new apples.”
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