Nongshim launches 'Pastarang'... "Entering the convenience pasta market"

Release of Two Types: 'Beoseot Cream' and 'Bolognese'

[Asia Economy Reporter Eunmo Koo] Nongshim announced on the 19th that it will launch two new convenient meal pasta products, "Pastarang" Mushroom Cream and Bolognese. The wide noodles made from durum wheat semolina, a flour dedicated to pasta, provide a chewy texture, and the sauce is packaged in retort pouches, enhancing both flavor and shelf life.

Nongshim considers the noodle as the most important element in pasta and made the noodles using durum wheat semolina, which is the hardest and coarsest type of flour. This is why cooking pasta noodles generally takes a long time and it is difficult to achieve the right firmness.

A Nongshim official explained, "We utilized our accumulated extrusion drying technology to create pasta noodles that are easy to store and cook conveniently." In particular, they adopted wide "tagliatelle" noodles to allow the sauce to soak in well, enhancing the unique taste and texture of pasta. The sauce was developed focusing on replicating the authentic taste and aroma of pasta. Instead of powdered soup, it is packed in retort pouches similar to home meal replacements (HMR), allowing for a richer flavor.

The "Mushroom Cream" features a sauce that blends the smooth taste of cream with the flavor of shiitake mushrooms. It includes breadcrumbs with a rich cheese flavor as a topping to add enjoyable texture and taste. The "Bolognese" contains a tomato sauce with a deep flavor created by a blend of beef, pork, herbs, and butter. The total cooking time is 4 minutes; boil the noodles and stir-fry with the sauce to complete the dish.

Storage and cooking convenience have also been improved. Existing home-use pasta products on the market require purchasing noodles and sauce separately, which is inconvenient. Products that include both noodles and sauce usually require refrigeration or freezing. Nongshim Pastarang is packaged in single servings of noodles and sauce, allowing for easy cooking and room temperature storage, enhancing consumer convenience.

With the launch of Pastarang, Nongshim plans to enter the convenient meal pasta market and diversify its product categories by introducing various noodle dishes. A Nongshim official said, "By utilizing extrusion drying technology, we can create foods that make everyday noodle dishes easier to prepare," adding, "We will continue to introduce diverse products and become a Nongshim that makes consumers' lives more delicious."

This content was produced with the assistance of AI translation services.