Transbeverage Hosts Aperitivo Class

[Asia Economy Reporter Eunmo Koo] Transbeverage announced on the 19th that it will hold a class where participants can experience Aperitivo (the culture of pre-meal drinks) by tasting Aperol Spritz and Campari.

To commemorate the opening of the ‘Italian Village’ at Shinsegae Casa Casamia Apgujeong on the 21st, this class will be held at the first-floor Ouya Espresso Bar. Transbeverage brand ambassador Imiran will lecture VIPs and influencers on the unique Italian dining culture trend of Aperitivo.

As seen from the explosive popularity of the pre-meal drink brand ‘Campari’ recently, it is evident that the Aperitivo culture, a drinking tradition Italians enjoy to stimulate their appetite before meals, is gradually taking root in Korea as well.

Campari, made by aging over 60 kinds of spices, herbs, roots, fruits, and tree bark, has a distinctive bittersweet taste that stimulates appetite. Famous drinks include ‘Campari Orange’ mixed with orange juice, ‘Campari Soda’ mixed with soda, and ‘Spumoni’ with grapefruit juice. It was also used as an ingredient in the ‘Negroni,’ the world’s best-selling cocktail selected last year by the global liquor journal Drink International.

Alongside Campari, the ‘Aperol Spritz,’ which represents the Aperitivo culture, is a cocktail enjoyed by adding sparkling wine to Aperol. It is a bestseller with over 450 million glasses sold worldwide annually. Aperol, made from ingredients such as orange and rhubarb, is loved for its bittersweet yet sweet flavor.

Applications for the Aperitivo class can be made through EDMs sent to Casa Mia store and online mall Good.com members, KakaoTalk Plus Friends, and the event page on Good.com.

A Transbeverage official stated, “The pre-meal drink culture enjoyed in Italy and other countries is now taking root in Korea,” adding, “Like the Aperitivo culture, which comes from ‘Aperire,’ meaning ‘to open,’ we will strive to create a sophisticated drinking culture that opens consumers’ hearts.”

This content was produced with the assistance of AI translation services.