Lotte Hotel Launches 'Green Traveler' Campaign to Recruit Plogging Supporters for Sustainable Travel

Lotte Hotel & Resort's Green Traveler. (Photo by Lotte Hotel)

[Asia Economy Reporter Jeon Jinyoung] Lotte Hotel announced on the 18th that it is recruiting plogging supporters to participate in the 'Green Traveler' campaign for sustainable travel.

Green Traveler is an eco-friendly campaign aimed at practical ESG (Environmental, Social, and Governance) activities in daily life. Plogging is a compound word of the Swedish word for 'to pick up' and the English word 'jogging,' and it is an environmental protection activity that can be easily practiced in everyday life.

This plogging supporter recruitment is targeted at members of Lotte Hotel's membership program, Lotte Hotel Rewards, and Lotte Resort online members. Anyone who plans to stay at any of the 10 hotels and resorts during the supporter application period until December 15 can apply.

The supporters, limited to the first 320 applicants, can apply for a plogging kit through the event page on the official website of the hotel and resort before their stay and receive it free of charge. The plogging kit, produced by the social enterprise LAR that makes shoes from eco-friendly materials, consists of gloves, tongs, and biodegradable bags made by recycling domestic PET bottles. Using the kit received at check-in, supporters must perform plogging by December 31 and verify it on social networking services (SNS) to complete the mission.

Various benefits will be provided to supporters who complete the mission. First, an amenity set made by Jigu Shop, Korea's first zero-waste certified store, will be given. To reduce disposable products, essential travel hygiene items are composed of bamboo toothbrushes, solid toothpaste, and cotton pouches. Additionally, hotel accommodation vouchers and buffet meal tickets will be given through a prize draw event.

A marketing official from Lotte Hotel said, "Plogging is gaining enthusiastic participation these days as interest in value consumption is high," and added, "Lotte Hotel's Green Traveler campaign will continuously provide special travel opportunities that make it easier to participate in eco-friendly activities."

This content was produced with the assistance of AI translation services.