Olive Young Bring Green Partners with Kimssine Fruit to Sell Four-Season Mugwort Cosmetics

Olive Young Bring Green has partnered with 'Kimssine Fruit' to produce a limited edition Ssachulssuk eco bag, specially selling it filled with Ssachulssuk cosmetics. (Photo by Olive Young)

[Asia Economy Reporter Jeon Jinyoung] Bring Green, a naturalistic skincare brand operated by CJ Olive Young (hereinafter Olive Young), announced on the 18th that it has partnered with the street fashion brand ‘Kimssine Gwa-il’ to produce a limited edition Ssachulssuk eco bag and will specially sell Ssachulssuk cosmetics contained in the bag.

Bring Green planned this collaboration based on the insight that its core customers, Generation Z, are enthusiastic about new experiences, aiming to introduce its representative product line, Ssachulssuk, in an easy and fun way. Kimssine Gwa-il is a brand that has recently attracted attention among Generation Z by selling T-shirts with fruit or vegetable prints placed in red baskets, mimicking street fruit vendors.

Accordingly, Bring Green will hold a guerrilla sales event in front of the Olive Young Myeongdong flagship store located in Jung-gu, Seoul, from 4 PM to 7 PM on the 22nd, selling Ssachulssuk cosmetics contained in the Ssachulssuk eco bags on a first-come, first-served basis.

At the event site, visitors can vividly experience the street fruit vendor concept characteristic of ‘Kimssine Gwa-il.’ Customers who purchase either the ‘Ssachulssuk Calming Moisture Cream and Ssachulssuk Intensive Serum Set’ or the ‘Ssachulssuk Calming Moisture Cream and Ssachulssuk Calming Mild Acidic Toner Set’ contained in a red market basket will receive one of 500 limited edition Ssachulssuk eco bags on a first-come, first-served basis.

The Ssachulssuk eco bag features the concept of ‘Ssachulssuk directly delivered from the production site,’ showcasing Bring Green’s proud Ssachulssuk ingredient combined with Kimssine Gwa-il’s signature pattern.

An Olive Young official stated, “We planned the collaboration with ‘Kimssine Gwa-il’ to promote Bring Green’s popular Ssachulssuk line to Generation Z customers in a fun and intuitive way,” adding, “We intend to strengthen various marketing efforts to communicate with customers and nurture Bring Green as Olive Young’s representative private brand.”

This content was produced with the assistance of AI translation services.