Amorepacific Illiyoon Appoints Minoy as Brand Model

Singer-songwriter Minoy, the brand model of Amorepacific Illiyoon. Photo by Amorepacific

[Asia Economy Reporter Moon Hyewon] Amorepacific's Illiyoon announced on the 17th that it has selected singer-songwriter Minoy as its model and will launch a brand campaign.

This campaign with Minoy, loved for his unique musical world and 'Kingbadneun' character, reinterprets the word 'sensitive' with a positive mindset under the message 'I AM SENSITIVE.' The newly released song and video cleverly depict everyday sensitive situations that anyone can relate to. Illiyoon's fresh perspective highlights that being sensitive enough to notice small changes allows for more diverse experiences than others. The campaign video can be viewed on Illiyoon's official YouTube channel, and the 'Sensitive Song' will be released on music platforms soon.

Meanwhile, based on over 40 years of sensitive skin research data from Amorepacific Dermalab, Illiyoon offers gentle products trusted by infants to adults. This year, Illiyoon was ranked number one in the Korean body care market's body moisturizing category by Kantar Worldpanel, and its flagship product, Ceramide Ato Lotion, won first place in the body moisturizing category at the 2021 Olive Young Awards.

Illiyoon's various low-irritant derma moisturizing products are available at the Illiyoon official online store, Amore Mall, Amorepacific's official Naver Smart Store, and Olive Young.

This content was produced with the assistance of AI translation services.