"Depadova and Paul Smith Meet"... Shinsegae Department Store Gangnam Branch Sells Luxury Furniture

Release of 10 Types Including Sofa and Table

Exterior view of the Depadova and Paul Smith pop-up store. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 16th that it will showcase for the first time in Korea the collaboration products between the Italian high-end furniture brand 'De Padova' and British fashion designer 'Paul Smith' at its Gangnam branch.

At this pop-up store, customers can experience the 'Everyday Life' collection. It features a total of 10 new items, including sofas, tables, chairs, and benches, which were first introduced at the Milan Fair last June.

The collection incorporates vibrant colors selected by color master Paul Smith, such as lime green, midnight blue, and brick red. The sofa's upholstery uses eco-friendly materials like Kapok and recycled feathers to ensure durability and moisture resistance. Representative products include the Everyday Life sofa and Everyday Life armchair.

During the event period, customers visiting the store will receive a 5% discount, and all customers who purchase De Padova furniture will be given a De Padova leather holder and an eco bag on a first-come, first-served basis.

A Shinsegae Department Store official stated, “We are proud to introduce differentiated collaborative products first in Korea at our trend-leading Gangnam branch. We plan to continue presenting Shinsegae’s unique and innovative content in the future.”

This content was produced with the assistance of AI translation services.