Pectus PE Invests 7 Billion KRW in Premium Dessert Cafe 'Half Coffee'

High Evaluation of Cash Flow Generation and F&B Brand Management Capabilities
Promoting Half Coffee's Global Expansion Through Global Network

[Asia Economy Reporter Kwangho Lee] Private equity firm Pectus Company announced on the 13th that it will invest 7 billion KRW in the premium dessert cafe Half Coffee.

Pectus PE plans to leverage its global network to promote Half Coffee's global business expansion and strengthen the partnership capabilities between the two companies.

Half Coffee is a premium coffee & dessert cafe launched in 2018 by the food tech specialist company Yeodeolkkini. Despite the COVID-19 pandemic, it has continued steady growth since its launch and currently operates 11 directly managed stores nationwide. The 12th store is scheduled to open in Busan this December. Half Coffee offers distinctive and efficient stores to its main customer base through a strategic fit-in system that varies the space configuration according to the store's commercial district.

Half Coffee’s signature menu item, the ‘Butter Cream Latte,’ is a beverage where coffee and cream harmoniously blend in equal parts. Customers can enjoy the flavor of soft butter cream produced daily in-store along with the aroma of top-grade specialty coffee beans. Since its debut in 2018, the Butter Cream Latte, also known as the ‘Scotch Candy flavored coffee,’ has gained popularity on social media and established itself as Half Coffee’s killer menu. In May, the Butter Cream Latte surpassed 1.5 million cumulative sales as a single menu item, proving its steady consumer love. Half Coffee also offers various bakery items such as cream donuts, sandwiches, and baked cookies that utilize their cream expertise.

A Pectus representative stated, “We made this investment because we highly value Half Coffee’s excellent cash flow generation ability and know-how in operating F&B franchises.” He added, “Going forward, we will actively target the global market based on the partnership and synergy between the two companies.”

A Half Coffee representative said, “We are very pleased to have our growth potential recognized,” and added, “Based on new growth engines, we will continue to present the best premium coffee and desserts that can captivate customers not only domestically but also overseas.”

Meanwhile, Pectus is a private equity firm composed of professionals with global experience in the U.S. and China. Based on this, it has invested in companies with excellent capabilities such as the food tech specialist Yeodeolkkini and smart factory automation solution provider Robocon. Recently, it invested 8 billion KRW in the health & beauty care specialist Grace International, further strengthening its investment capabilities as a PE.

This content was produced with the assistance of AI translation services.