Korea Investment Trust Management ETF to Change from 'KINDEX' to 'ACE' Across the Board Starting the 13th

[Asia Economy Reporter Hwang Yoon-joo] Korea Investment Trust Management will change the brand name of all Exchange-Traded Funds (ETFs) from 'KINDEX' to 'ACE' starting from the 13th.

The names of all 60 'KINDEX' ETFs managed by Korea Investment Trust Management will be uniformly changed to 'ACE' from that day. For example, 'KINDEX S&P500 ETF' will become 'ACE S&P500 ETF', and 'KINDEX Global Brand TOP10 Bloomberg ETF' will be changed to 'ACE Global Brand TOP10 Bloomberg ETF'. The 'ACE' brand will be applied to ETFs launched in the future.

The new ETF brand 'ACE' by Korea Investment Trust Management carries a multidimensional meaning. 'ACE' is commonly a term of praise given to the best or most reliable player in professional sports. Korea Investment Trust Management adds to this the intention to take a step closer to investors with 'A Client Expert', and reflects the commitment to provide investors with a faster and enhanced investment experience through 'Accelerate Client Experience'.

Korea Investment Trust Management plans to strengthen its brand power in the ETF market and expand touchpoints with customers through this rebranding. First, they will begin active communication with investors starting with the ETF brand name change. The most significant change will be active marketing and promotional activities utilizing content and platforms.

Starting from the 14th, a '20th Anniversary Celebration Message for ETF Launch' will be produced in collaboration with the Korea Exchange and posted on portals. In December, the representative investor communication channel, the 'ETF Homepage', will be renewed. Afterwards, communication with investors will continue through YouTube and investor education.

This content was produced with the assistance of AI translation services.