Kangwon Land Upgrades Room Sharing Program... Achieves Practical Effectiveness

Since 2018, Over 38,000 People Received 'Healing' Through the Room Sharing Program
This Year, 'Kangwon Land Value Recharge Station' Establishes New Brand Identity
Various CSR Activities Carried Out to Fulfill Responsibilities as a Public Enterprise

[Asia Economy Reporter Kwangho Lee] Kangwon Land has taken the lead since 2018 in fulfilling its social responsibilities as a public enterprise and realizing sharing. It has promoted a social contribution project that donates Hi One Resort rooms (hotel, condo) free of charge to socially marginalized groups facing difficult circumstances and social welfare workers experiencing burnout due to excessive workloads.

The ‘Hi One Room Sharing Program,’ promoted as part of CSR, has received positive responses from participants. On the Social Welfare Council’s ‘BokjiNet’ site, where program reviews are posted, over 1,300 reviews were uploaded last year alone, indicating a high level of satisfaction with the Hi One Room Sharing Program.

This year, Kangwon Land newly developed a brand identity called ‘Kangwon Land Value Charging Station’ related to the room sharing project. It has been upgraded beyond the existing project. The past ‘Room Sharing’ project has been renamed this year as ‘Together ON’ and ‘Charging ON,’ and plans to create corporate value as a leading public institution supporting social value creation and tourism welfare by providing psychological and emotional care services to participants.

Additionally, through a business agreement with the Fire Agency and the Korea Social Welfare Council, Kangwon Land has decided to actively cooperate to boost morale and recharge the heroes of our time.

Kangwon Land Value Charging Station Upgraded through Business Agreement with Fire Agency and Korea Social Welfare Council

To carry out projects for recharging firefighters and social welfare workers this year, a business agreement was signed in May with the Fire Agency and the Korea Social Welfare Council.

At the signing ceremony held in the executive meeting room of Kangwon Land headquarters, CEO Samgeol Lee, Fire Agency Chief Heunggyo Lee, Korea Social Welfare Council Chairman Sangmok Seo, and related officials attended and agreed to jointly work on the ‘2022 Value Charging Station’ project.

Through the business agreement, Kangwon Land will provide 3,500 rooms free of charge annually and, through the ‘Charging ON’ program, invite about 450 firefighters and social workers to operate healing camps at resort and hotel accommodations, focusing on emotional management sharing, relaxation therapy, and more.

At the signing ceremony, CEO Samgeol Lee said, “We are grateful to the firefighters and social welfare workers who dedicate themselves to protecting the lives and safety of the people,” and added, “We hope that the heroes of our time can have a time to recharge their body and mind along with the pristine natural scenery.”

Giving ‘Healing’ to the Heroes of Our Time... Program for Firefighters Conducted

In this way, having signed a business agreement with the Fire Agency for the recharging of firefighters, the first program of this year was held last September at Hi One Resort. About 30 firefighters participating in the ‘Charging ON’ program were provided with accommodation and meals for two nights and one day around Hi One Resort, receiving psychological care such as forest experiences and aromatherapy on the first day to relieve accumulated stress.

On the second day, a program to experience the unique characteristics of Gangwon Province was conducted, including a tour themed on local culture and healing, such as exploring mining history and riding the Samcheok sea cable car. On the last day, the program ended with emotional management to regain mental stability while enjoying meditation and flower tea.

A firefighter who participated in the program said, “It was a time to heal both my mind and health while breathing the fresh air of Baekdudaegan.”

Kangwon Land, a Safe National Resting Place Charging Social Value

Despite difficult circumstances such as recording the first operating loss due to COVID-19, CEO Lee has continuously carried out community contribution activities. This was an effort to fulfill the founding purpose of revitalizing the economy of the abandoned mining areas in Gangwon and to fulfill social responsibilities as a public enterprise.

Kangwon Land’s representative social contribution projects include the ‘Kangwon Land Mentoring Scholarship Project,’ which provides focused academic support and educational programs for university students from high schools in the abandoned mining areas of Gangwon, and ‘Next Unicorn,’ which relocates and attracts youth startup companies to the southern abandoned mining areas of Gangwon to create jobs and revitalize the local economy.

Along with this, the previously bifurcated social contribution-related foundations were integrated earlier this year into the ‘Kangwon Land Social Contribution Foundation’ to carry out more effective social contribution projects.

The Kangwon Land Social Contribution Foundation is currently conducting community contribution projects centered on Gangwon Province, such as pneumoconiosis welfare improvement projects, regional welfare enhancement projects, and regional revitalization projects. Since the company’s establishment, the total scale of projects Kangwon Land has promoted for community contribution amounts to 360 billion KRW.

This content was produced with the assistance of AI translation services.