Amorepacific Mise en Scene Launches Kombucha Shampoo and Treatment

[Asia Economy Reporter Moon Hyewon] Amorepacific's Mise en sc?ne announced on the 13th that it will launch a shampoo and treatment with the concept of the health drink 'Kombucha.'

Kombucha, a fermented beverage rich in probiotics based on black tea or green tea, is gaining global attention not only as a food and beverage but also as a skincare ingredient.

The Kombucha line improves hair strength and firmly shapes the hair fit with plant-derived kombucha and a patented hair care liquid lipid complex. It also contains a patented scalp probiotic that strengthens the weakened scalp barrier, helping to maintain a healthy scalp. It does not contain nine ingredients such as silicone oil, animal-derived ingredients, and synthetic colorants, and has been certified with an Excellent grade by Germany's Dermatest for 'no skin irritation response.' The scent is composed of lemon ginger and blackberry, applying the representative flavors of kombucha: lemon and berry.

The Mise en sc?ne Kombucha line is pre-launched at E-Mart, SSG.com, and Gmarket, with a promotional event in collaboration with Peacock Kombucha. At E-Mart and E-Mart Mall, customers can receive a discount when purchasing simultaneously with Peacock Kombucha drinks for two weeks starting today, and at Gmarket, from the 17th to the 23rd, customers can receive a Peacock Kombucha gift when purchasing Mise en sc?ne Kombucha products. From next month, the products will be available at major nationwide supermarkets and online.

This content was produced with the assistance of AI translation services.