"Health and Sharing at Once" Increasing Walking Social Contributions by Distribution Companies

Corporate Social Responsibility Through Walking Accessible Anytime, Anywhere Gains Spotlight
CJ Nanum Foundation Conducts Sharing Activities Protecting Health and Environment with Vulnerable Children and Employees
Nongshim Runs ‘Simsim Trekking’ Donation Campaign Supporting Children with Leukemia and Pediatric Cancer

Children from local community centers participating in CJ Nanum Foundation's 'Kkumkium Wonder Walk' are engaging in outdoor activities, walking along Jangchungdan-ro in Seoul with their teachers.

[Asia Economy Reporter Eunmo Koo] As the importance of corporate social responsibility is increasingly emphasized, the methods of social contribution activities are also diversifying. Recently, with the rise of public health issues, corporate social contribution activities that pursue health and sharing simultaneously have emerged. In particular, social contribution programs that support vulnerable groups through walking, which anyone can easily participate in without time and place restrictions, are gaining more attention as outdoor activities enter a recovery trend.

According to the industry on the 13th, CJ Nanum Foundation is conducting the ‘CJ Donors Camp Dream Growth Wonder Walk’ with children from regional children’s centers nationwide. Dream Growth Wonder Walk was planned to promote physical activity for children whose outdoor activities decreased due to COVID-19, and it is a program where children and CJ employees walk together on walking-friendly courses.

This year, from the 22nd of last month to the 21st of this month, about 3,500 children from 150 regional children’s centers nationwide and 150 CJ employee volunteers are participating, along with representatives from affiliates such as CJ CheilJedang, CJ Foodville, and CJ OliveNetworks. Especially this year, to protect not only the children’s health but also the environment, plogging activities collecting trash will be conducted together, aiming to become a ‘Healthy Environment Keeper’ program.

Ourhome recently conducted a donation challenge campaign through walking called ‘Our Walk.’ Ourhome planned this campaign under the slogan ‘Walking Challenge to Protect the World’ to support vulnerable groups. Targeting Ourhome employees and their families, if they succeed in walking 20 million steps within a month from the 19th of last month, a donation of 10 million KRW and Ourhome products will be delivered to social welfare institutions.

Since the campaign started, about 350 people participated and achieved the goal of 20 million steps within a week. The donation raised by achieving the goal was delivered to the Green Umbrella Children’s Foundation on the 11th. Ourhome plans to continuously expand unique social contribution activities that employees can voluntarily participate in, starting with this walking donation challenge campaign.

Nongshim recruited participants among general consumers. Since last year, Nongshim has been operating the ‘Simsim (心心) Trekking’ program with the Korea Leukemia and Pediatric Cancer Association to support children with leukemia and pediatric cancer. Anyone from patients and families to the general public can participate, and applications are accepted through the donation platform ‘Cherry,’ selecting 600 participants on a first-come, first-served basis.

Participants pay a participation fee of 30,000 KRW and walk a 5 km path of their choice with the spirit of supporting children with leukemia and pediatric cancer, then upload a verification photo. All participation fees are used for support projects such as hospital expenses for children with leukemia and pediatric cancer.

This content was produced with the assistance of AI translation services.