GS Shop to Hold 'FW Fashion Showcase' with Comedian Jang Doyeon

GS Shop will hold an FW fashion showcase broadcast hosted by comedian Jang Do-yeon from 10:10 PM to 10:50 PM on the 15th. (Photo by GS Shop)

[Asia Economy Reporter Jeon Jin-young] Home shopping GS Shop announced on the 13th that it will present a fall/winter (FW) fashion showcase broadcast solely for branding without selling products.

GS Shop, operated by GS Retail, will hold an FW fashion showcase broadcast hosted by comedian Jang Do-yeon from 10:10 PM to 10:50 PM on the 15th.

This fashion showcase broadcast will be conducted in a talk show format, focusing only on discussing the brand and products without selling any items. It was prepared based on the judgment that conveying the values pursued by the brand to customers is essential for them to truly experience the value of the products.

Comedian Jang Do-yeon will participate as a special MC. Jang, who has model-like looks and exceptional fashion sense, has recently become familiar to customers through lively delivery on various broadcasts, making her the perfect MC to introduce fashion brands. Additionally, fashion specialist shopping hosts Lee Jin-ah and Jo Eun-ae, along with stylist Kim Sung-il, will participate as brand panelists.

In the fashion showcase broadcast, a total of 65 items from five GS Shop fashion brands will be presented through fashion show videos: ‘Morgan’, ‘SJ Wani’, and ‘Soul’, which have been loved by customers for over 10 years, as well as newly launched brands this year, ‘Stefanel’ and ‘Atelier Majoli’.

The fashion show videos, themed “Bridging Generations and Spaces,” feature models of various ages in diverse locations conveying the unique identities of the five brands. Using vibrant spaces such as Songdo Tri-Bowl, Paju Mimesis Museum, and Deoksugung Palace as stages, GS Shop provides an indirect experience of its fashion brands, further enhancing understanding through interviews with models Ko Jun-hee, Han Hye-jin, and designers Son Jung-wan and Kim Jae-hyun.

Moreover, shopping hosts Lee Jin-ah and Jo Eun-ae, along with stylist Kim Sung-il, will participate as brand panelists to share various episodes related to the brands and products, and recommend must-have signature items for each brand.

A live talk event will also be held. During the fashion showcase live broadcast, participants in the live talk will be entered into a drawing where three winners will receive Hermes watches, Tiffany necklaces, and Dior wallets. Additionally, as a pre-event, all customers will be provided with a coupon pack allowing up to 20% discount on new product purchases until the 15th.

Kim Eun-jung, head of GS Retail TV Home Shopping Division, explained, “In the past, good products meant good quality, but now it means providing differentiated value experiences. The reason we talk about brands with customers without selling products in home shopping, where time is directly linked to sales, is to provide such experiences.”

This content was produced with the assistance of AI translation services.