Orion Launches 'BichoB'... "Whole Chocolate in Sandwich Biscuit"

Orion, BichoBicho product photo. Photo by Orion

[Asia Economy Reporter Song Seung-yoon] Orion announced on the 13th that it has launched a new sandwich biscuit product called ‘Bichobi,’ which contains whole chocolate.

Unlike typical products that have chocolate only on one side, Bichobi features whole chocolate sandwiched between whole wheat biscuits, creating a richer and crunchier texture. The biscuit surface is coated with maple syrup, and the chocolate contains whole hazelnuts, delivering a nuttier yet sweet flavor. By combining decades of expertise in making whole wheat biscuits like ‘Digestive’ and ‘To You Chocolate,’ the product allows consumers to enjoy it more neatly without getting chocolate on their hands.

The product name cleverly reflects the symmetrical characteristic of ‘Biscuit-Chocolate-Biscuit’ and reads the same backward as ‘Bichobi.’ The packaging features a cute character holding the product.

An Orion representative said, "Bichobi is expected to gain popularity among young consumers not only for its distinctive taste and texture but also for its fun name that reads the same backward. Through the launch of Bichobi, we aim to strengthen our leadership in the biscuit category and drive growth across the entire market."

This content was produced with the assistance of AI translation services.