The 2021 99℃ event in progress.

The 2021 99℃ event in progress.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Dooyul] The Busan Chamber of Commerce and Industry is opening a large-scale exchange and cooperation platform to discuss ways to revitalize the local economy and strengthen innovation capabilities and to reaffirm its commitment.


On the 12th, the Busan Chamber of Commerce and Industry held the ‘Next-Generation Entrepreneurs and Startups Innovation Meet-up Festival 99℃’ event jointly with the Next-Generation Entrepreneurs Club and the Busan Center for Creative Economy and Innovation at the Grand Ballroom of the Westin Chosun Busan in Haeundae.


The event was themed around networking between next-generation entrepreneurs and startups who will lead the future local economy. It is a follow-up event to last year’s ‘Busan Startup Day 99℃,’ which focused on meetings between major local businesspeople and startups.


The ‘99℃ event’ is inspired by the temperature just before water boils, 99℃, symbolizing the local economic community’s intention to activate the startup ecosystem by filling the missing 1 degree at the critical point with support and interest from local companies so that startups with ripe growth potential can succeed.


The event was attended by key figures including Jang In-hwa, chairman of the Busan Chamber of Commerce and Industry, local businesspeople, Lee Seong-kwon, Deputy Mayor for Economic Affairs, Ahn Gam-chan, president of BNK Busan Bank, and more than 200 local next-generation entrepreneurs and startups.


In the first session, the Innovation Joint Declaration defined next-generation entrepreneurs and startups as the main agents of regional innovation and reaffirmed the commitment to activate the local startup ecosystem and strengthen innovation capabilities centered on them.


During the open innovation case presentation, two startups confirmed to collaborate with Lotte Global Logistics through the ‘2022 Startup Open Innovation Challenge in Busan’ conducted by the Busan Chamber of Commerce and Industry and the Busan Center for Creative Economy and Innovation were announced.


Another two local startups introduced themselves in a unique way by proposing collaboration on-site to next-generation entrepreneurs attending the event.


In the talk concert, Kim Ki-duk, Vice President of Samhan General Construction, Ryu Sang-hoon, Managing Director of Modeun, Kim Tae-jin, CEO of Plasystem, Kim Min-ji, CEO of V-Dream, and Song Yong-jun, Director of the Busan Center for Creative Economy and Innovation, participated in a discussion on strengthening regional innovation capabilities and major transitions.


A representative of the Busan Chamber of Commerce and Industry said, “Since this is a place where young local entrepreneurs and startups gather to openly exchange opinions for mutual cooperation and regional economic innovation, many companies interested in participating have inquired.”



Jang In-hwa, chairman of the Busan Chamber of Commerce and Industry, said, “Although many local companies are currently focusing on survival rather than growth due to difficult economic conditions, we cannot neglect preparation for the upcoming innovation competition. The local economic community will create various networking opportunities so that new value can be created through collaboration between companies.”


This content was produced with the assistance of AI translation services.

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