Shinsegae Department Store Main Branch Transforms into an Urban Gallery... "Filled with Artworks"

Converting Famous Authors' Masterpieces into NFTs... Displayed on Large Screens

Shinsegae Department Store Main Branch Outdoor Media Gallery. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 13th that it will present the ‘Blossom Art Fair,’ introducing about 300 representative works by over 50 domestic and international artists under the theme of Collector’s Choice at its main store until the 7th of next month.

At this art fair, from the 14th to the 30th of this month, a media art exhibition will be prepared by broadcasting NFT (Non-Fungible Token) videos of artworks using a large screen on the outer wall of the new building of the Shinsegae main store. Six works, including representative pieces by famous artists such as Kim Sunwoo and Ha Taeim, as well as works by emerging artists like Mister Misang and Sohee, will be converted into NFTs and displayed as videos.

There will also be an exhibition of original paintings and edition works by renowned artists throughout the entire main building of the Shinsegae main store. This exhibition introduces works by senior and mid-career domestic and international artists such as Damien Hirst, Stanley Whitney, Park Seo-bo, and Lee Ufan, as well as emerging artists like Kim Hanna and Lim Jimin on every floor of the main building. The number of works, about 300, is the largest scale ever.

During the event period, professional curators will be on site to provide customer consultation services. Curators introduce and assist in purchasing artworks and art objects suitable for various spaces beyond just homes. It is a one-stop service where customers can receive expert consultation from artwork suggestions tailored to themselves to installation.

A Shinsegae Department Store official said, "We planned the largest-ever Blossom Art Fair utilizing the entire main store, including an outdoor media gallery, reflecting the popularization of culture and arts and customer demand. We will continue to strive to present differentiated shopping content tailored to customers’ lifestyles."

This content was produced with the assistance of AI translation services.