LG Uplus Obtains Full MyData License... Providing Customer Experience Innovation Services

Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 12th that it has obtained the official license for the Personal Credit Information Management Business (MyData) from the Financial Services Commission.

MyData is a service that helps individuals easily manage their personal credit information scattered across various financial companies and public institutions. LG Uplus applied for a preliminary license on December 31 of last year to enter the financial MyData business and has now obtained the official license after a business rights review.

LG Uplus has been preparing MyData services that utilize financial data to provide benefits that customers can tangibly experience. MyData is also expected to play an important role in expanding digital touchpoints with customers and executing the ‘Uplus 3.0 (U+3.0)’ strategy, which deeply understands customers based on data.

With this official license acquisition, LG Uplus plans to launch the U+ MyData ‘MoneyMe (tentative name)’ service within the year, which links telecommunications big data with finance to help customers recover missed benefits. ‘MoneyMe,’ which aims to be a ‘service that understands, empathizes with, and helps me,’ will be introduced through the ‘U+ Members app,’ providing personalized customized benefits based on customer data.

Jeon Kyung-hye, Executive Director of AI/Data Product at LG Uplus, said, “U+ MyData will be a representative case that sufficiently understands customers through data to provide customer experience innovation services and creates new growth engines through data convergence across different industries.”

This content was produced with the assistance of AI translation services.