OB Beer Cass Launches Qatar World Cup Limited Edition 'Number Cass Package'

The Only Official World Cup Sponsor Beer Among Domestic Beer Brands
Available in 3 Types: 500ml Bottle, 500ml and 355ml Cans

[Asia Economy Reporter Eunmo Koo] OB Beer Cass, the official sponsor brand of the '2022 FIFA Qatar World Cup,' announced on the 12th that it will launch the 'Number Cass Package' as part of its World Cup campaign. Cass is participating as an official sponsor in this year's Qatar World Cup, following the 2014 and 2018 World Cups. It is the only domestic beer product sponsoring the Qatar World Cup.

The Number Cass Package is designed so that all citizens can experience the World Cup in a unique way, regardless of their football expertise or beer preferences. Consumers can enjoy the World Cup more fun by using the numbers of Number Cass, such as predicting match results or cheering with their favorite player's jersey number.

The Number Cass Package features large numbers from 0 to 9 prominently displayed on the front of the product below the Cass brand logo. Through the QR code inserted on the side of the product, various contents such as six types of Number Cass mobile games and entertainment videos can be accessed on the Number Cass event page starting from the end of this month.

The Number Cass will be released in three types: 500mL bottles and 500mL and 355mL cans. The Number Cass bottle product will be sold sequentially nationwide, starting with some restaurants in Seoul and the metropolitan area, and the canned products will be available from the end of this month.

OB Beer and Cass are preparing various World Cup events that can be enjoyed using Number Cass, such as football-themed broadcast content and pop-up style 'Cass Pubs.'

A Cass representative said, "Cass, the nation's beer most loved by Koreans, wants to be with consumers as the official sponsor supporting the South Korean national football team in this Qatar World Cup," adding, "We hope consumers enjoy the World Cup more with the Number Cass Package."

This content was produced with the assistance of AI translation services.