Hallyu Enjoyed Through Immersive Content... 'Three-Dimensional Imagination' Exhibition in Mexico
Connected with Cervantino Festival, ongoing until the 30th
BTS performance on 3-sided LED, 'Parasite' virtual reality also available
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency will hold "KOREA: Cubically Imagined" at the exhibition hall of the University of Guanajuato, Mexico, on the 12th (local time). This exhibition showcases Hallyu content and our cultural heritage through immersive content. It is held until the 30th in conjunction with the Cervantino Festival, where Korea participates as the guest country to commemorate the 60th anniversary of diplomatic relations with Mexico.
The exhibition features eighteen different immersive contents combining various immersive technologies and intellectual properties (IP), including two representative immersive contents. First, key performance scenes from BTS's "Permission to Dance On Stage" concert held in Las Vegas, USA, last April are recreated with three-sided LED screens, spatial sound, lighting, and special effects. The mansion living room, basement, and semi-basement house, which are the settings of the movie "Parasite," are also realized in virtual reality and offered from the characters' perspectives.
In addition, various immersive contents are exhibited, such as the National Museum of Korea's "The King's Procession with the People," "Climbing Geumgang Mountain," and "Gangsan Mujindo," the National Palace Museum of Korea's "Hello Peony Wedding Dress," media art company District's "Waterfall" and "Beach Aurora," and Newmetic's "Ellie's Travel Diary," which introduces Korean tourist attractions in virtual spaces. Furthermore, a "K-Artist" space is prepared to showcase works by domestic media art artists such as Hong Sung-dae, Moon Kyung-jin, Koo Jun-yeop, and Sunday House Club.
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The Ministry of Culture, Sports and Tourism has allocated a government budget of 4 billion KRW for overseas immersive content exhibitions next year to pioneer new markets in the immersive content field. They plan to expand overseas exhibitions and create opportunities for participating companies and creators to grow. A ministry official said, "The immersive content exhibitions held in New York and Washington, USA, last May received much love and attention from local Hallyu fans," adding, "We hope the enthusiasm continues in Mexico as well."
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