Positive Response to Diverse Dishes Featuring ‘Hampyeong Cheonji Hanwoo’

Lee Dayoon, CEO of Haewol Livestock in Hampyeong, won the 'Grand Prize' at the Namdo Food Culture Festival. Photo by Hampyeong County

Lee Dayoon, CEO of Haewol Livestock in Hampyeong, won the 'Grand Prize' at the Namdo Food Culture Festival. Photo by Hampyeong County

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[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Lee Dayoon, CEO of Haewol Livestock Food System in Hampyeong County, was honored with the grand prize at the 28th Namdo Food Culture Festival.


According to the county on the 12th, at the cooking contest held at the Yeosu World Expo Hall during the '28th Namdo Food Culture Festival,' Lee Dayoon, CEO of Haewol Livestock Food System, won the grand prize in the general division.


CEO Lee captivated tourists and judges alike by presenting a variety of dishes using Hampyeong Cheonji Korean beef, a representative local specialty, including Snowflake Gujeolpan Bibimbap, Beef Pyeonchae, and Beef Glutinous Rice Pyeonchae.


Lee said, "I have been continuously developing new Korean beef dishes through cooking classes at the health center and independent research," adding, "I am pleased to be able to promote the excellence and taste of Hampyeong Korean beef through this competition."


In particular, Lee added significance to the award by expressing the intention to donate the prize money of 2 million won received as a reward to the development of Hampyeong County.


A health center official said, "The Namdo Food Culture Festival has become an opportunity to widely promote Hampyeong's representative foods," and added, "We will continue to do our best so that Hampyeong can become the number one taste destination representing Namdo."



Meanwhile, at the 28th Namdo Food Culture Festival, ▲ Maedong Forest (CEO Yoon Kyung) participated in the exhibition division, ▲ Wolya Farm (CEO Park Seongrok) in the premium food sales division, and ▲ Bulgapsan Honeybee Farm (CEO Moon Eunhee) in the Namdo agricultural and specialty products sales division, showcasing various foods using Hampyeong's agricultural and specialty products.


This content was produced with the assistance of AI translation services.

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