LG Electronics Brand Ranks No.1 in Air Purifier and Air Conditioner Categories

[2022 NBCI] Kimchi Refrigerators: Dimchae Ranks First

LG PuriCare 360-Degree Air Purifier Alpha

In the air purifier and air conditioner sectors, LG Electronics' brand ranked first in this year's National Brand Competitiveness Index (NBCI). This achievement is the result of strengthening the new product lineup and offering various services to meet customer needs. In the kimchi refrigerator category, Dimchae took first place.

The number one air purifier in the NBCI is LG PuriCare. The new product is the ‘LG PuriCare 360˚ Air Purifier Alpha,’ which significantly enhances performance and customer convenience. LG Electronics actively reflected customer demands to quickly detect and purify indoor air quality in wider spaces, extending from the living room to the kitchen with just one air purifier. This product sterilizes the fan that blows air by 99.99% with the ‘UV Nano’ function and removes five major harmful gases as well as ultrafine dust particles as small as 0.01㎛. Two clean boosters send clean air up to 9 meters, rapidly purifying the space. When an AI sensor is placed in areas where indoor air management is needed, it detects polluted air about 5 minutes faster than using only the air purifier and manages that space accordingly. Another advantage is the ability to continuously add new features through upgrades.

LG Whisen Objet Collection

The number one brand in the air conditioner sector is LG Whisen. The newly introduced ‘2022 LG Whisen Tower Air Conditioner Objet Collection’ features a six-stage automatic cleaning management function that manages the air conditioner autonomously, combined with a self-cleaning function that allows users to clean the interior directly. LG Electronics also launched 22 new air conditioner models, including the Whisen Tower Deluxe, Whisen Tower Heat, and Whisen Dual Heat. The Whisen Tower Deluxe and Heat models allow customers to purchase Whisen Tower air conditioners equipped with desired functions at more affordable prices by selectively applying additional features while maintaining differentiated designs. They are also available for rental, allowing customers to pay a fixed monthly fee without the burden of initial purchase costs, which includes air conditioner maintenance and inspection services.

Winia Dimchae

In the kimchi refrigerator category, Dimchae ranked first in this year's NBCI. The 2023 model of Dimchae is equipped with customized fermentation functions for kimchi from all regions of Korea and reflects recent food culture trends. It developed new fermentation modes tailored to regional kimchi ingredients from Seoul to Jeju Island. The ‘Central-style’ mode, characterized by a mild taste using mainly light salted fish sauce or shrimp sauce, yellow croaker sauce, and hwangseok fish sauce, and the ‘Southern-style’ mode, which uses a lot of salt and salted seafood resulting in a strong seasoning and rich spices, allow customized fermentation and storage of kimchi nationwide. There is also a model with a ‘Seasonal Kimchi Storage Mode’ that makes it easy to store kimchi enjoyed in each season. For example, it stores young radish kimchi in summer, fresh kimchi in autumn, and dongchimi (water-based radish kimchi) in winter at the optimal temperature for the best taste.

This content was produced with the assistance of AI translation services.