Sempio Holds 2022 'Drawing Delicious Memories' Online and Offline Exhibition

Sempio, 'Drawing Delicious Memories 2022' Exhibition. Photo by Sempio

[Asia Economy Reporter Song Seung-yoon] Sempio announced on the 12th that all works submitted to the '2022 Drawing Delicious Memories' campaign have been exhibited since the end of last month on the online cooking community 'Saemine Kitchen Platform'.

Sempio has been operating the Drawing Delicious Memories campaign since 2013 to promote the precious value of family cooking time together. Tens of thousands of people participate every year, and a total of about 310,000 people have created memories so far. Interest continues this year, the 10th anniversary, with about 76,000 entries submitted.

An offline exhibition will also be held on the first floor of Seoul SangSangNara until the 6th of next month. Visitors can see 100 selected outstanding works in person, and the grand prize, excellence awards, and outstanding leader awards will be announced on the 21st of the same month.

Analysis of the works submitted to this year's Drawing Delicious Memories campaign showed that 86% of children depicted moments with family members such as mom, dad, brothers, and sisters. In particular, over 97% of the drawings of cooking with family included descriptions expressing 'love' and 'happiness'. The campaign is also famous for reflecting one grand prize-winning work in the label design of 'Sempio Brewed Soy Sauce 501' and releasing it as a limited edition 'Delicious Memories Soy Sauce'. Following last year, Sempio planned the 'Make Your Own Delicious Memories Soy Sauce' event again this year, allowing all participants to print their own Sempio Brewed Soy Sauce 501 label featuring their drawing on the Saemine Kitchen Platform.

A Sempio official said, "We hope more children can cook and enjoy with their families and create delicious memories," adding, "We plan to continue communication by sharing useful information such as various recipes and cooking play tips through the Saemine Kitchen Platform."

This content was produced with the assistance of AI translation services.