"New Product in 21 Years" Orion Launches 'Otte Cookie Crumble'

[Asia Economy Reporter Eunmo Koo] Orion announced on the 12th that it has launched a new dessert pie product, 'Otte Cookie Crumble.'

Otte Cookie Crumble combines a buttery-flavored soft pound cake with two types of cookie crumbles that are savory and sweet-bitter, creating a richer taste and texture. Since the process of placing crumbles on the cake during mass production is complicated, new equipment was introduced, and the cookie crumbles were baked by adding butter and cocoa separately to almond dough to maximize the luxurious handmade dessert feel. Inspired by the recent popularity of bakery desserts using crumbles among young consumers, it was designed to allow people to conveniently enjoy premium cakes sold in cafes anytime and anywhere.

Otte is a bar-shaped soft and moist cake that has been greatly loved by young female consumers. The 'Otte Chocolat,' characterized by its deep and rich chocolate flavor, was launched in 1999, and the 'Otte Cheese,' which offers the rich flavor of Danish Camembert cheese, was released in 2001. This new product is the first to be introduced in 21 years.

An Orion official said, "This new product, introduced after 21 years, differentiates the taste and appearance of Otte, which has long been loved as a representative domestic dessert cake," adding, "It is perfect for enjoying easily with coffee or tea in daily life, such as at home or in the office, as autumn approaches."

This content was produced with the assistance of AI translation services.