Global Corporate Conference with 15,000 Participants Hosted in Korea... "Largest Ever"

Joint Hosting of the ‘2023 USANA ASIA PACIFIC CONVENTION’ Corporate Meeting

[Asia Economy Reporter Kim Heeyoon] The largest corporate meeting in history will be held in South Korea next year.

The Korea Tourism Organization announced on the 11th that it has attracted the 2023 event (May 4-6, 2023) of the 'USANA Corporate Meeting,' held annually by USANA Health Sciences, Inc., a global cell science nutrition company based in the United States with branches in 24 countries worldwide, together with Gyeonggi Tourism Organization, Goyang CVB, and KINTEX.

The meeting will be held at KINTEX in Goyang, Gyeonggi Province. The number of participating USANA executives and employees is about 15,000, making it the largest corporate meeting ever. Starting with this event, USANA plans to prioritize South Korea as the preferred location for its annual meetings over the next three years.

USANA held its corporate meetings in Singapore for five years from 2015 to 2019. However, due to the rapid growth of the Asia-Pacific market and an increase in participants, it has been considering hosting the event in other countries since 2020. To attract this offline event, which is being held for the first time in four years since COVID-19, South Korea and Malaysia submitted letters of intent, and after fierce competition, South Korea was finally selected as the host.

In this regard, the Korea Tourism Organization stated that it plans to sign a five-party memorandum of understanding in October with USANA Korea, Gyeonggi Tourism Organization, Goyang CVB, and KINTEX.

Kwon Jongsul, head of the MICE division at the Korea Tourism Organization, said, "This attraction is very significant in the history of the Korean MICE industry as it is the largest corporate meeting group visit by a single company."

This content was produced with the assistance of AI translation services.