Lotte Confectionery Announces Recruitment for 3rd Round Participants in Pregnant Women Makeover Campaign
[Asia Economy Reporter Eunmo Koo] Lotte Confectionery announced on the 11th that it is recruiting the third protagonist to participate in the "Pregnant Mom Makeover Campaign" in celebration of Pregnant Mom's Day on October 10. This event was planned by Lotte Confectionery Pasteur's main infant formula brand, "With Mom," in collaboration with the total styling specialist company "Stylegrapher" for expectant mothers preparing for childbirth.
The selected protagonist for the Pregnant Mom Makeover Campaign will undergo a makeover including makeup, hairstyling, and fashion coordination, followed by a photo shoot with a professional photographer. Applications for the third Pregnant Mom Makeover Campaign can be submitted through Pasteur's official Instagram account until the 30th. The final selected protagonist will be notified individually in early November.
The video of the first protagonist, pregnant mother Kim Dohee's maternity photo shoot, released on Pasteur's YouTube channel last September, recorded a high view count of about 100,000. Kim Dohee shared her thoughts on the shoot, saying, "The fact that I could capture my full-term pregnancy, which might be the last in my life, was very appealing," and added, "Even after childbirth, I want to become a wonderful mother who grows together with my baby rather than giving up on myself."
The second photo shoot, to be released at the end of this month, features Kim Somang, a pregnant mother with sensorineural hearing loss, a type of hearing impairment. Having hidden her condition until now, Kim Somang will personally demonstrate through this maternity photo shoot that disabilities are not obstacles to challenges.
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A Lotte Confectionery official said, "We hope this makeover experience will be a precious opportunity for expectant mothers to rediscover their beauty," and added, "Going forward, Pasteur will take the lead in creating a society where pregnant mothers are respected through customer participation programs such as Mom Academy and Comfortable Expectant Mothers' World."
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