Visit to the Zombie Lager Popup Store

[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

Editor's NoteWords like ‘special·hot place·limited-time popup store’ instantly make your heart race. It’s because you’re curious about what exactly makes these places so special and different that so many people flock to them. You might not want to revisit places you’ve already been, but you don’t want to miss out on the HOT spots everyone’s talking about. If you want to visit somewhere truly special, you’ve come to the right place. DrinKit editors have explored various stores and are here to share their experiences. Introducing Scon Exploration (Special Concept Store Exploration)! Were the editors able to catch a truly ‘special scent’ at the places they visited?

In October, when the chilly autumn is just around the corner, is the season for a cold beer over? For beer enthusiasts, that’s nonsense. Whether in autumn or winter, the cold wind can never take away the crisp, refreshing taste of a cold beer that slides down your throat. Knowing this well, various beers continue to knock on consumers’ throats and hearts today.


The Zombie Lager popup store held at Uri Super in Itaewon is one such example. OB Beer, which started in 1952 and has survived through 70 years of ups and downs, has teamed up with Uri Super, a store that has stubbornly survived the waves of gentrification and continues to operate. Although the entire store is not decorated as a popup store, the Zombie Lager popup store offers surprisingly enjoyable experiences! Let’s get started.


[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

One of Itaewon’s landmarks, the signboard of Uri Super, as well as various spots at the store entrance, are adorned with ‘Zombie Lager’ and a Lalabear shouting ‘I’ve lived hard for 70 years.’


[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

On the left side of the super, various events are set up. Staff carefully stick zombie stickers on customers’ arms (I was curious if they would put them elsewhere, but didn’t ask).


[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

You can also taste the beer right there. The beer itself has the familiar taste of OB Beer.


[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

Following the staff’s instructions on site, if you take a selfie, they will make you a zombie registration card identical to the ones the staff wear around their necks. Recently, I became a ‘dancing zombie’ with all my heart. Also, if you upload a post on SNS with a specific hashtag, you can try your luck at winning various Zombie Lager goods.


[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

On the right side of the super, you can take four-cut photos, a must-have at any popup store. You can even shoot in stylish black and white, and there are props that match the Zombie Lager concept, so why not fully unleash your attention-seeking charm?


[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

[Seukon Exploration] The Beer That Resembles You, Surviving Without Dying View original image

The Zombie Lager popup store is available until the 16th. If visiting Itaewon is difficult, limited edition Zombie Lager packages will be released at large supermarkets starting today (the 13th), so why not look for them? They would also make great items for the upcoming Halloween Day. Especially, here’s to those who have survived the rough waves and are still standing today.


Four-character review: “It’s a zombie (really)!”


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Photo by Seo Jeongjun


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