“Oat, Enjoyed with All Five Senses” Maeil Dairies Opens 'Amazing Oat Cafe'

Various Experiences on Oats in Seongsu-dong Until November 6
Amazing Oat-Based Coffee, Desserts, Vegan Cooking Classes, and Merchandise Presented

[Asia Economy Reporter Eunmo Koo] Maeil Dairies is opening the doors to a pop-up store where visitors can experience the diverse flavors and nutrition of oats, launching a campaign to promote oats.

Maeil Dairies announced on the 6th that it will operate the "Amazing Oat Cafe" in Seongsu-dong, Seoul, for one month from the 8th of this month to the 6th of next month. At the Amazing Oat Cafe, visitors can enjoy the charm of oats through various drinks and dessert menus made with Amazing Oat, as well as vegan baking classes, unique photo zones, and merchandise that engage all five senses.

At the Amazing Oat Cafe, you can find a variety of menus using Amazing Oat, such as oat lattes, cakes, crumbles, and cookies. Maeil Dairies developed signature recipes with professional chefs to enjoy oats in the most delicious way without sacrificing taste for health. All menus are vegan, containing no animal-derived ingredients. Oat beverages are also plant-based drinks that pair well with coffee or tea. Since they contain no lactose, the bitter taste of coffee or tea is well highlighted. Taking advantage of this, Maeil Dairies developed the Amazing Oat Barista, which harmonizes perfectly when paired with coffee.

From the 11th, except Mondays when closed, the daily vegan cooking classes will reveal recipes developed by six vegan recipe specialist chefs from Comme Crise, Foodte, Aisa, Iroung Bakery, Modori, and Bangje. Participants can make and taste various dishes such as lasagna, cakes, yanggaeng (Korean jelly dessert), and scones. The vegan cooking classes are operated in small groups through advance reservations. Additionally, the Amazing Oat Cafe features a large photo zone where visitors can feel the oat fields of Finland, design goods, and snacks created in collaboration with famous vegan bakeries. All merchandise is available for purchase only during the one-month operation of the Amazing Oat Cafe until the 6th of next month.

Maeil Dairies is also holding various events to celebrate the opening of the Amazing Oat Cafe. First, on the Amazing Oat Cafe website, a lucky box event with a 100% winning chance is held just by visiting, and everyone who shares news about the Amazing Oat Cafe on their personal social networking services (SNS) will receive an Amazing Oat mobile voucher redeemable at convenience stores.

Moreover, visitors who come directly to the Seongsu-dong Amazing Oat Cafe and get verification from staff will receive a limited merchandise item made entirely from oats called "Ograepong" and a welcome gift composed of Amazing Oat products. Everyone who posts a visit review on their personal SNS after visiting will receive a Paul Bassett oat latte voucher, and the top 10 reviewers will be awarded VIP kits.

A Maeil Dairies official said, "We decided to open the Amazing Oat Cafe so that people can directly experience the taste of high-quality oats made with abundant sunlight, clean air, and pure water," adding, "We import high-quality oats from pristine Finland in their raw form, process them domestically, and preserve the nutritional components of the oat hulls in Amazing Oat. We hope everyone will experience the amazing taste and nutrition of Amazing Oat firsthand at the Amazing Oat Cafe."

This content was produced with the assistance of AI translation services.