Amorepacific Estra Launches 'Lizederm RX Lifting Capsule Cream'

[Asia Economy Reporter Moon Hyewon] Amorepacific's Estra announced on the 6th that it will launch a new product, ‘Estra Rejederm RX Lifting Capsule Cream’.

The new product is expected to provide a powerful derma solution for those concerned about skin aging and loss of elasticity. It is the first to apply the ‘Power Lifting Capsule™,’ which combines Estra's patented capsule with BASF's patented peptide ingredient from Germany, promising immediate and strong elasticity improvement effects.

To ensure thorough efficacy verification, the brand conducted a record 70 types of human application tests and completed skin safety tests on 169 subjects over a total of 115 days. Additionally, the product's performance was validated through a verification process involving 32 nationally certified aesthetic experts, who recognized its texture and efficacy, leading to its actual entry into aesthetic shops.

The product will be officially launched through the home shopping broadcast on the channel ‘CJ OnStyle’ and will also be available on Estra's official online website.

An Estra representative stated, “We developed a unique formula so that customers concerned about skin elasticity loss can clearly feel the difference from existing creams. When used as the final step in skincare, it will provide an immediate and definite lifting effect, as if treated at a professional shop.”

This content was produced with the assistance of AI translation services.