"Met YouTuber Seungwoo Appa"... GS Retail Simply Cook Sells Differentiated Ready Meals

Additional Release of Three Types of Maillard Series Planned

Simply Cook teams up with cooking YouTuber 'Seungwoo Appa' to introduce three differentiated ready-to-eat meal menus. (Photo by GS Retail)

[Asia Economy Reporter Lim Chunhan] GS Retail's Simply Cook announced on the 6th that it will collaborate with cooking YouTuber 'Seungwoo Appa' to launch three differentiated ready-to-eat meal menus.

The newly introduced ready-to-eat menus are the Maillard Coffee Sauce BBQ Pork Ribs, Maillard Zzuran Galbi Seasoned Cube Steak, and Maillard Chili Con Carne Pasta, collectively called the Maillard 3. All these products are based on recipes popularized in Seungwoo Appa's YouTube content. To realize these as ready-to-eat products, Simply Cook researchers, who are former chefs from luxury hotels, and Seungwoo Appa jointly developed them over more than four months.

The Maillard Coffee Sauce BBQ Pork Ribs are made by generously applying a special coffee sauce personally developed by Seungwoo Appa onto carefully selected loin ribs. The Maillard Zzuran Galbi Seasoned Cube Steak combines sweet galbi seasoning with zzuran, a Chinese spice widely known, allowing customers to enjoy both familiar and exotic flavors simultaneously. The Maillard Chili Con Carne Pasta features a special chili con carne sauce harmonized with wide fettuccine noodles that absorb the sauce well, delivering a full Mexican flavor experience.

The Maillard 3 menus will first be launched through online platforms such as GS Fresh Mall, GS Shop, and Seungwoo Appa's YouTube channel. Later, the products will expand to offline platforms including GS25 and GS The Fresh. To commemorate the product launch until the end of this month, a special event will be held offering price discounts and giveaways such as Simply Cook Neoflam collaboration frying pans and pots.

A GS Retail official stated, “Following the Maillard 3, we are preparing a cost-effective ready-to-eat lineup available at GS25, and we plan to continuously expand contact points with various customer segments by introducing menus that fit trends and sales channels.”

This content was produced with the assistance of AI translation services.