Seven Eleven, White Wine Event "...Best Enjoyed When It's Cold"

Last Fall and Winter White Wine Sales Increased by 220%

Models are introducing white wine at the convenience store 7-Eleven. (Photo by 7-Eleven)

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 4th that it has launched a special white wine exhibition called "Eoljukhwa Season 2," featuring white wines recommended by product planners (MD) this month. Eoljukhwa is an abbreviation of "Eoreo Jugeodo White Wine," meaning "White wine even if frozen to death." Last October, Seven Eleven held the Eoljukhwa Season 1 event targeting the 2030 generation, introducing white wine in autumn.

The white wines introduced this time include five types: "Allanscott Collaboration Edition," "Babich Black Sauvignon Blanc," "Planeta Chardonnay," "Lindeman Chardonnay," and "La Crema Monterey Chardonnay." The Allanscott Collaboration Edition is a wine made by the Allanscott family winery, which has ranked first multiple times in the value-for-money wine category of the famous American wine magazine Wine Spectator. Planeta Chardonnay is a white wine made by the Planeta family, a historic winery in Sicily, famous for making the world reappraise Sicilian wines.

According to Seven Eleven, white wine sales from September to December last year increased by 220% compared to the previous year. White wine demand is expected to remain strong this autumn and winter as well. Seven Eleven offers a 20% instant discount when purchasing any of the five Eoljukhwa wines with a Woori Card, and provides 1kg of ice cubes free of charge to all customers who make a purchase.

A Seven Eleven official said, "Encouraged by the overwhelming popularity of Eoljukhwa Season 1, we planned the Season 2 event," adding, "We hope you enjoy the essence of white wine to be savored in the chilly autumn along with the Eoljukhwa event this year."

This content was produced with the assistance of AI translation services.