"Purchase After Expert Consultation" Shilla Duty Free Launches Industry-First 'Non-Face-to-Face Consultation Service'
Est?e Lauder Group Launches World's First Online-Offline Linked Service in Global Duty-Free Industry
One-on-One Remote Consultation with Cosmetics Experts...Various Benefits and Prizes
"Continuously Delivering Differentiated User Experience to Lead Online Duty-Free Shopping"
Models at Shilla Duty Free are introducing the contactless consultation service 'La View ON' (Photo by Shilla Duty Free).
View original image[Asia Economy Reporter Yuri Kim] Shilla Duty Free announced on the 29th that it will collaborate with global cosmetics company Est?e Lauder Group to launch 'La View ON,' the world's first video-based non-face-to-face consultation service in the duty-free industry.
The core of La View ON is to provide a connected service that breaks down the boundaries between online and offline by implementing delicate, personalized consultations?characteristic of offline shopping?in an online (non-face-to-face) format.
Shilla Duty Free's La View ON is a non-face-to-face consultation service that allows customers to receive personalized consultations from Shilla Duty Free offline (Seoul branch) store staff through a mobile application (app) or PC. The La View ON service, available free of charge to Shilla Internet Duty Free members, operates through video consultation and chat consultation services.
The advantage of the La View ON service is that customers can find their own cosmetic life items through real-time non-face-to-face consultations with offline store staff who are brand experts, without the need to visit multiple stores and test products individually. During the consultation, customers can receive La View ON exclusive benefits such as discounts and reward points on recommended products. Immediate purchase during the consultation is also possible.
La View ON sends the consultation details to customers via KakaoTalk. Previous consultation histories can also be viewed, providing continuous service for customers rather than simple one-time promotions. La View ON is currently implemented for three popular brands: Est?e Lauder, La Mer, and MAC, and customers can receive recommendations for over 2,000 different products through about 30 cosmetics expert consultants. La View ON plans to expand its services to cosmetics and fashion brands in the future.
To celebrate the launch of La View ON, Shilla Duty Free will provide over 2,000 prizes, including Est?e Lauder's Advanced Night Repair, La Mer's Cr?me de la Mer, and MAC's Golden Brush, to customers who experience La View ON or make purchases through La View ON on a first-come, first-served basis.
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Bo-yeon Kim, Head of Shilla Duty Free e-commerce team (Executive Director), said, "The La View ON service was developed with a focus on enabling customers to experience elements that were previously limited to offline in an online environment as well," adding, "We will continue to introduce differentiated user experience services and lead online duty-free shopping."
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