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[Asia Economy Reporter Lee Jung-yoon] Shinhan Financial Investment announced on the 27th that it will open a digital private banker (PB) video consultation service starting from the 30th.


Shinhan Financial Investment's digital customers can receive services through various consultation channels, including existing wired consultations, investment consultation TALK within the Shinhan Alpha Mobile Trading System (MTS), and digital PB video consultation services.


Additionally, investment information materials can be uploaded to the video system, and consultations can be conducted while viewing the screen, enabling easier and more in-depth investment consultations. For digital VIP customers, investment solutions such as inheritance, tax, real estate, and pensions, which were previously only available through face-to-face channels, will also be provided in connection with specialized advisory groups.


Shinhan Financial Investment conducts satisfaction surveys immediately after consultations for customers using the service. In the second half of this year, the satisfaction score was evaluated at 94 out of 100 points.


Kim Gye-heung, Head of Digital Customer Division at Shinhan Financial Investment, said, "The digital PB investment consultation service has proven its excellence through customer evaluations," adding, "We will continuously improve customer convenience in terms of consultation time and channels so that more digital customers can experience the high-quality investment consultation service of veteran digital PBs."



Meanwhile, to enhance customer convenience, the digital PB investment consultation service has extended consultation hours by 3 hours from the 5th of this month, operating until 8 PM on weekdays.


This content was produced with the assistance of AI translation services.

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