[Asia Economy Reporter Jang Hyowon] Top Media CEO Yoo Jungseok announced on the 23rd that the company will establish its own studio in Japan.


CEO Yoo Jungseok stated, "The Japanese manga market is approximately 7 trillion KRW in size, and establishing studios and expanding investments, which are sources of sales growth, are inevitable. From a macro perspective, I believe that nurturing talented individuals early and building infrastructure to enable them to produce high-quality content is the way to gain a competitive edge over other companies in the same industry within Japan."


He also said, "Not only in Japan but also to provide attractive content to readers worldwide, it is important to establish a studio, assign professional producers, and prepare in advance to realize both the enjoyment of printed books and the unique direction of webtoons."


Top Media's studio aims to start by achieving visible results in the Japanese manga market and eventually nurture major IPs that can gain global attention. Through its affiliate Novelpia, Top Media continuously secures web novel IPs and plans to plan and produce global content like Netflix's Squid Game and Suriname based on the direction of its own studio.


The content created in this way will be simultaneously serviced worldwide, including Japan, Korea, Taiwan, North America, and Europe, and will serve as a resource for OSMU utilization. Additionally, the company plans to expand its activities by signing business agreements with production companies that have experience in adapting major IPs into videos, and to establish a solid foundation to produce content that can be loved by people around the world in the long term.


A representative of Top Media Studio said, "We have read all the web novels ranked at the top of Novelpia's subscription rankings," and added, "After confirming that there are many web novel IPs within the platform that can be loved globally, we decided to make a bold investment in establishing and expanding the studio." The confirmation of the studio establishment also proves that Top Media has been steadily increasing sales and profit margins in Japan.



CEO Yoo Jungseok said, "It is important to nurture attractive IPs that can bring joy to people worldwide," and added, "We will make thorough preparations so that our IPs can be actively utilized in the upcoming metaverse era."


This content was produced with the assistance of AI translation services.

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