Upstage Provides Customized Recommendation AI Solution to Fashion Platform 'Brandi' View original image


[Asia Economy Reporter Kang Nahum] AI startup Upstage announced on the 26th that it has signed a 'Brandi Recommendation Service Introduction and Usage Agreement' with the fashion platform 'Brandi'.


Brandi operates specialized vertical commerce platforms, starting with the women's fashion shopping app 'Brandi', the men's shopping app 'Hybeor', and the brand fashion platform 'Seoul Store'. Upstage will provide a hyper-personalized product recommendation solution to the platforms operated by Brandi.


With this contract, Upstage's Seargest (search+suggest) AI technology adoption case has expanded to commerce platforms. Seargest AI refers to the function of finding and recommending products or content through AI based on individual data and preferences. Upstage has developed a no-code based 'AI Pack' and is collaborating with companies such as LG Uplus, Amorepacific, and Glorang through contracts.



Kim Seonghoon, CEO of Upstage, stated, "Through AI Pack, Upstage will lower the AI adoption barriers for various corporate clients who want to use search recommendation technology and help customers focus their capabilities on core services."


This content was produced with the assistance of AI translation services.

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