Emart24 Launches Global Ready Meal 'Yuta Cupbap'... "K-Food Reimported to Korea"

Selling 3 Types of Hipbap Mapster Cupbap

A model is introducing the hip-hop style Mapster cupbap at the convenience store Emart24.

[Asia Economy Reporter Lim Chunhan] Recently, K-food, which first gained popularity overseas, has been re-imported into domestic convenience stores through word of mouth.

On the 25th, Emart24 began selling three types of 'Hipbap Mapster Cupbap,' a commercialized version of the global ready meal 'Utah Cupbap,' which has taken the US market by storm. Utah Cupbap started as a food truck in Utah in 2013 and now operates a total of 164 global stores, including 22 locations in Utah and 42 stores across the United States.

The Hipbap Mapster Cupbap comes in three varieties, featuring japchae fried rice cooked in a traditional cauldron style, topped with various toppings based on the Utah Cupbap food truck’s recipes and secrets. In addition to the rich signature sauce, a spicy Mapster sauce is provided separately, allowing customers to adjust the spiciness according to their preference while enjoying the cupbap.

An Emart24 official said, “This product is particularly meaningful as it introduces a Korean fast food item, well-established among overseas consumers, back to domestic customers.”

This content was produced with the assistance of AI translation services.