Daehong Planning Issues NFT to Commemorate 30th Anniversary of Lotteria Bulgogi Burger

Limited Sale of 1992 NFTs for 1992 Won Each

Daehong Planning will issue physical value-based non-fungible tokens (NFTs) in collaboration with Lotteria.

[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 23rd that it will issue real-value non-fungible tokens (NFTs) with Lotteria and conduct marketing activities.

The Lotteria 1992 NFT, issued to commemorate the 30th anniversary of the Lotteria Bulgogi Burger launch, is a real-value NFT combining an NFT with a Bulgogi Burger set product. It consists of six artworks created in collaboration with MZ generation (Millennials + Generation Z) artists born in 1992, and 1,992 NFTs priced at 1,992 KRW each will be sold.

Following the launch of the NFT mobile gift certificate last month, Daehong Planning continues its real-value NFT marketing that combines NFTs with the real economy. The NFT mobile gift certificate allows only the owner to view the mobile gift certificate barcode, and when used, the barcode is automatically hidden, enabling real-time verification of whether the gift certificate has been used.

The Lotteria 1992 NFT can be purchased from 3 PM on the 26th at CCCV, an NFT marketplace, for 1,992 KRW, which is about a 70% discount compared to the regular price of the Bulgogi Burger set. CCCV allows anyone to easily open a wallet through simple login, and NFTs can be purchased in Korean won instead of cryptocurrency.

This content was produced with the assistance of AI translation services.