Promotion of the Beauty Industry at ‘InterCHARM KOREA 2022’... Gyeongbuk Province Showcases Excellence and Appeal of the Beauty Industry

Operation of Gyeongbuk Province Joint Pavilion at Seoul COEX for 3 Days from 21st to 23rd

Gyeongbuk Province participated in InterCHARM KOREA 2022, a global beauty and cosmetics specialized exhibition.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwiyeol] Gyeongbuk Province participated in ‘InterCHARM KOREA 2022,’ held for three days from the 21st to the 23rd of this month at COEX in Samseong-dong, Seoul.

InterCHARM KOREA 2022 is a global beauty and cosmetics specialized exhibition attended annually by over 3,000 overseas buyers from about 50 countries.

This exhibition featured a total of 400 companies with 600 booths showcasing and operating across various beauty industries including cosmetics, hair and scalp care, and medical beauty.

The province participated with a total of 12 companies (8 cosmetics companies and 4 beauty device companies), conducting events such as gift giveaways to SNS writers promoting the Gyeongbuk cosmetics joint brand ‘Clue&Co’ using hashtags, along with various experiential activities.

Additionally, through export and purchase consultations for participating companies, the excellence of local cosmetics and beauty devices was promoted, providing opportunities to grasp industry trends and discover new buyers.

Following the signing of a $1 million export contract and an MOU to activate exports at the 2022 Cosmobeaute Vietnam exhibition last month, Gyeongbuk’s beauty industry, which has signaled a green light for overseas market entry through international exhibitions, is preparing once again to participate in COSMOPROF ASIA 2022 to enter the global market.

A representative from a local company expressed gratitude, saying, “The results of supporting local beauty companies through Gyeongbuk Province’s continuous policy support are surfacing, and various catalyst policies greatly empower the growth and operation of local beauty companies.”

Jang Sang-gil, Director of the Science and Industry Bureau of Gyeongbuk Province, stated, “Through this exhibition, we will actively promote the charm of Gyeongbuk’s beauty industry to expand contact points with consumers and do our best to foster the local beauty industry by pioneering new domestic and international market channels.”

This content was produced with the assistance of AI translation services.