Used Luxury Goods Sought by MZ, Trust and Buy After Expert Appraisal [Kim Yuri's Hipple Hot Item]

Hyundai Department Store's 'Second Boutique' Renovates Entire Used Goods Section
From Luxury Bags and Watches to Clothing and Accessories... Freely Browse and Check Prices
Department Store Authentication and Used Clothing Cleaning Are Strengths... Variety of Selection Is Limited

Recommerce, the buying and selling of secondhand goods, is booming. Following the surge in secondhand sneaker trading driven by limited edition marketing from brands, the trend of 'value consumption' and 'unique hip styling and interior design' has led to a significant increase in people seeking secondhand clothing and interior accessories. Eventually, even department stores, synonymous with 'luxury,' quickly opened specialty secondhand stores along their main store routes. Is it worth buying expensive luxury goods secondhand? Are there any decent clothes and accessories? We visited Hyundai Department Store's Shinchon branch U-PLEX 4th floor, which has been entirely transformed into a secondhand specialty hall called 'Second Boutique.'

The Second Boutique is arranged with brands handling secondhand products occupying the peripheral area of 806㎡ (approximately 244 pyeong), excluding the central escalator space. When you get off the escalator, the first thing that catches your eye is the secondhand clothing platform 'MarketinU.' It is the largest secondhand shop in Korea by volume. Previous pop-up events held at Pangyo branch and The Hyundai Seoul attracted over 80% of MZ generation (Millennials + Gen Z), proving strong interest. Although we arrived close to closing time on a weekday evening, customers browsing the store were sporadically visible. Most showed great interest in clothing. They carefully examined densely hung clothes to find well-fitting items. Shirts, dresses, and other categories were separated for easier browsing, and each item had a price tag, so there was no need to ask prices individually. There was also a fitting room available to try on clothes before purchase.

Following MarketinU,secondhand luxury platforms such as 'Mivent,' vintage lifestyle brand 'Leagreezy,' and luxury vintage watch curation brand 'Seoul Watch' were also present. Luxury bags and shoes were displayed with prices openly shown, making it relatively comfortable to browse. Vintage luxury watches released from the 1960s to the 2000s, including Rolex watches priced over 10 million KRW, could be examined in person, which was a major advantage. It was a good setup to cultivate interest while browsing. Interior accessories, unlike mass-produced items, were unique and distinctive, making them popular among the MZ generation. Visitors showed keen interest in colorful lighting and wine glasses.

Is it worth buying expensive luxury goods secondhand? The judgment is up to each individual, but Hyundai Department Store increases trust by selling only items selected through expert appraisal. There are also decent clothes and accessories. MarketinU’s clothing items are washed and sterilized through a professional laundry service before being sold. However, to find a genuine treasure that looks good and is priced cheaply, one must invest time and energy sifting through thousands of garments.

This content was produced with the assistance of AI translation services.