SPC Baskin-Robbins Reveals Winning Stories of the 'Ice Cream Contest'

[Asia Economy Reporter Moon Hyewon] SPC Group's Baskin-Robbins has launched three new products (Naega Einspanner?!, Kkkk, Janmang Strawberry) as winners of the '2022 Ice Cream Contest.'

In the 2022 Ice Cream Contest held by Baskin-Robbins last March, 80,000 people applied, and a total of 520,000 people participated in the voting.

The first-place winner, Naega Einspanner?!, was created by a second-year middle school student who wished, "I hope there was a coffee-flavored ice cream I usually like at Baskin-Robbins." The second-place winner, Kkkk, which uses coffee, caramel, and cocoa as main ingredients, was proposed by a 21-year-old university student known as a 'Bara fan.' The winner stated, "I wanted to create a chocolate-flavored ice cream that would give the same happy feeling as eating 'Mom is an Alien,' which I have loved since I was young." The third-place winner, Janmang Strawberry, was planned by a third-year middle school consumer who was inspired by the popular character 'Janmang Loopy' among friends, combining strawberry and milk chocolate ice cream with chocolate syrup.

A Baskin-Robbins official explained, "MZ generation (Millennials + Generation Z) consumers are 'prosumers' who want to not only consume products but also participate in brand affection and the product planning and production process."

This content was produced with the assistance of AI translation services.