Actor Son Seok-gu Becomes SSF Shop Model... Launches FW Season Branding Campaign

[Asia Economy Reporter Song Seung-yoon] SSF Shop, the fashion and lifestyle specialty mall of Samsung C&T Fashion Division, announced on the 22nd that it has selected actor Son Seok-gu, who has been active in both dramas and movies this year, as its brand model.

Son Seok-gu showcased fall and winter season styling coordinated with luxury brands such as Ami, Maison Kitsun?, and Lemaire, as well as Galaxy, Beanpole, and Eight Seconds, based on his masculine and captivating visuals.

Samsung C&T Fashion Division will also launch its branding campaign for this fall and winter season starting from the 23rd. To strengthen online content competitiveness, it has newly revamped its original content and Sesapae magazine. 'Sesapae TV' will produce season 2 of original content such as Delivery Pros and Photo Shoot Hotspots. Celebrities like STAYC, BTOB, WSG Wannabe, and Hanhae will appear to sincerely share their unique fashion stories. Content introducing everyday fashion by Samsung C&T Fashion Division employees through VLOGs and ‘New Arrival Finder,’ which introduces the hottest new items at SSF Shop, will also be expanded. The newly opened 'Sesapae Magazine' includes a shopping column ‘FOCUS’ that introduces the latest fashion trend keywords with collection images, ‘EDITOR’S PICK’ recommending items with the editor’s aesthetic sense, and 'Cool Blender,' a culture curation featuring hot places, restaurants, travel, and exhibitions recommended by the fashion research team.

Various customer participation promotions have also been prepared. Customers who watch the campaign video will receive random coupons with up to 50% discount until the 3rd of next month, and a comment event offering up to 50,000 Purple Coins will be held. From the 26th to the 30th, a raffle event for new arrivals from the French contemporary brand Lemaire will take place. Among Diver members who upload trench coat styling photos with the hashtag ‘#TrenchDaIbeo,’ the best member will be awarded up to 500,000 Purple Coins.

Kim Dong-woon, Head of Online Sales Division at Samsung C&T Fashion Division, said, "SSF Shop is establishing itself as a leading platform in the fashion industry by sincerely communicating with the MZ generation (Millennials + Generation Z) based on the brand philosophy of fashion loved by the world. We will continue to secure competitive advantages by creating new lifestyles through fashion and providing differentiated brand experiences based on the joy of browsing and discovery."

This content was produced with the assistance of AI translation services.