Emart24's 'Wondungi', Who Went to Space, Now Heads to Myeongdong Beer Festival

Emart24's Wondungi character attending the 'Seoul Festa' held last August.

[Asia Economy Reporter Jeon Jinyoung] Emart24 announced on the 22nd that its brand character ‘Wondungi’ will appear and play an active role at the ‘Space Beer Festival’ this time.

In August, Emart24 carried out an extraordinary project of sending a Wondungi doll and Banana Planet Beer all the way to outer space. It will participate in the ‘2022 Myeongdong Space Beer Festival’ held on the 23rd and 24th at Myeongdong-gil, Jung-gu, Seoul.

Emart24 conducted a project in which Wondungi, who operates the ‘Emart24 Mars Store’ and came to experience an Earth convenience store in the storyline, loaded the ‘Wondungi doll’ and craft beer Banana Planet Beer onto a helium balloon aircraft, sent them into space, and then retrieved them.

Banana Planet Beer, which traveled through space with Wondungi, is manufactured by the craft beer company ‘The Starlight Brewing’ and is a product available only at Emart24. It contains banana pur?e that harmonizes with the refreshing carbonation unique to wheat beer, giving it a smooth yet sweet taste.

Emart24 decided to participate in the festival, which has the concept of enjoying various beers with space as the basic theme and aims to revitalize the Myeongdong commercial district, empathizing with the festival’s concept and purpose through its collaboration with The Starlight Brewing. During the two-day event, Emart24 will operate a booth selling Banana Planet Beer on draft, which was previously sold only in cans, and plan various events for customers.

Customers who visit Emart24’s Banana Planet Beer booth will receive a 1,000 won Emart24 mobile voucher, and those who take photos with the Wondungi character doll on-site and upload them to social networking services (SNS) will be given an ‘I’m e Space Snack’ as a gift.

A representative from Emart24’s brand marketing team said, “Since the Myeongdong Space Beer Festival is based on the concept of space, we judged that it would fit well with the space worldview built around the Wondungi character, so we decided to participate. We plan to create opportunities for customers to meet the Wondungi character not only online but also offline to communicate with them in a friendly manner.”

This content was produced with the assistance of AI translation services.