Seoul Business Agency Supports Content Companies' Investment and Commercialization through 'International Content Market'

Expert Diagnosis and Customized Program Provision... Operation of Programs to Activate Investment and Commercialization

[Asia Economy Reporter Lim Cheol-young] The Seoul Business Agency (SBA) announced on the 22nd that it plans to operate an ‘IP Commercialization Diagnosis Kit’ to support investment and commercialization for content companies.

The ‘IP Commercialization Diagnosis Kit’ is a program that provides analysis results of strengths and weaknesses through experts for IP (projects) of content companies registered on the SPP platform, offering feedback on areas needing improvement and supporting investment and commercialization in strong areas. SPP (Seoul Promotion Plan) is a content-specialized market that started in 2001 and is now in its 22nd year, serving as an international event where various content businesses such as rights purchase, co-production, and investment attraction take place.

SPP International Content Market 2022 supports effective programs for IP (projects) of applicant companies registered on the SPP platform through the ‘IP Commercialization Diagnosis Kit,’ diagnosing content in two areas: ‘marketability’ and ‘suitability and potential,’ providing expert feedback and customized programs for companies.

Additionally, in connection with the ‘Seoul Content Investment Council,’ SBA aims to expand investment attraction possibilities to discover and nurture excellent content companies. The ‘Seoul Content Investment Council’ is an agreement initiated last July between the SBA Content Headquarters and 10 investment firms managing content funds, actively supporting the strengthening of content companies’ investment attraction capabilities through various investment attraction programs.

Jeon Dae-hyun, Head of the Content Headquarters at the Seoul Business Agency, said, “We are pleased to introduce the ‘IP Commercialization Diagnosis Kit’ at the 22nd SPP International Content Market 2022, which drives tangible business results,” adding, “Through the ‘IP Commercialization Diagnosis Kit’ linked with the Seoul Content Investment Council, we will take the lead in supporting content companies facing difficulties in investment and commercialization and providing more effective programs.”

This content was produced with the assistance of AI translation services.