Micro Kickboard Successfully Concludes the 10th Micro Family Kick & Run Offline Event

Swiss global brand Micro Kickboard (Geo Info Tech Innovation Co., Ltd., CEO Min Taek-geun, Lee Jeong-i) announced that the 10th Micro Family Kick & Run event held on Saturday, September 17, at the Peace Plaza in World Cup Park, Sangam-dong, Mapo-gu, Seoul, was successfully concluded.

The event was attended by approximately 1,000 people from 521 family teams, the global marketing director of Micro Kickboard, the Swiss Deputy Ambassador to Korea, singer ‘Sean,’ who is the ambassador of the Purme Foundation and the official model of Micro Kickboard Korea, along with numerous partner brands including the Purme Foundation, Denps, Cell Fusion C, ICD, Paldo, Bebe Soop, Lindt Chocolate, and Pizza Hut.

The 10th Micro Kickboard Family Kick & Run, which had been held as an untact event for the past two years due to the impact of COVID-19, was held for the first time in three years at the Peace Park within World Cup Park in Sangam-dong, Seoul, following the lifting of social distancing measures. Thorough quarantine measures were taken before and after the event to prevent the spread of COVID-19.

As many people had high expectations for this event, it was fully booked within three days of registration opening, attracting significant interest even before the event, leaving some who could not register feeling disappointed.

Among the main programs of the Micro Family Kick & Run, the ‘Micro Cup Tri-Kickathlon Competition,’ held for the second year, invited participants from the Micro Family Kick & Run. Children were grouped by age and competed in record events including kickboarding, running, and shooting. This new game format combining kickboarding and sports drew much attention from general participants as well. Prizes for the Micro Cup Tri-Kickathlon included the recently released stunt scooter Chili Rocky and Micro Kickboard helmets, awarded based on records.

Additionally, a total of 10 million KRW, combining all participation fees from Micro Family Kick & Run participants and additional donations from Micro Kickboard, was donated to the Purme Foundation to support treatment and rehabilitation for children with disabilities. Since 2013, Micro Kickboard has signed an MOU with the Purme Foundation, which helps children with disabilities in Korea, and has been donating to the fund for building rehabilitation hospitals for disabled children. The company hosts the Micro Family Kick & Run annually to convey that small hopes can gather to create miracles.

Furthermore, the event featured a safety course where children could learn and experience kickboard safety rules, a Micro Bike generator experience to explore eco-friendly energy alongside the launch of the Micro Bike, a 1.7 km Kick & Run course, and various sports activities available for anyone to try within the venue. Various prizes were given for completing experience missions, making it a memorable family event for participants.

A Micro Kickboard official stated, “We are grateful to the participants as the re-participation rate increases every year and new families continue to join. Celebrating the 10th event, we have strived to make it a distinctive and richer family event unique to the Micro brand. In particular, we hope that various social contribution activities for children, who are the main users of Micro Kickboard, will provide opportunities for children to learn and practice sharing through donations.”

This content was produced with the assistance of AI translation services.