LF Hazzys launches 'Iconic Cable Knit'..."The Completion of Preppy Look"

LF Hazzys Iconic Cable Knit. Photo by LF

[Asia Economy Reporter Song Seung-yoon] LF's British-inspired casual brand Hazzys announced on the 21st that it will launch the signature classic item, the 'Iconic Cable Knit,' for this fall and winter season.

Since May this year, Hazzys has been running the 'LONDON TO SEOUL' campaign, which conveys the meaning that the Iconic Collection can be enjoyed without stereotypical prejudices and restrictions based on region, gender, age, or body type. In line with the campaign message, the Hazzys Iconic Collection offers classic items in various colors and sizes that can be chosen according to individual preferences and lifestyles. Following the Iconic Collar T-shirt released in May, the Iconic Shirt was launched last month.

This season, the Iconic Cable Knit introduced by Hazzys is an ideal item to create an authentic 'preppy look.' The preppy look is a fashion style influenced by the lifestyle and fashion traditions of the British upper class. It emphasizes individuality through various details and retro sensibility while maintaining a formal feel.

The Hazzys Iconic Cable Knit uses a cashmere blend yarn consisting of 90% wool and 10% cashmere, making it lightweight, soft, and highly warm. It is available in eight different colors and five sizes ranging from 90 to 110, offering 40 options to suit individual tastes. The Hazzys Iconic Cable Knit can be found on the LF Mall and at Hazzys stores nationwide.

An LF official stated, "Hazzys pursues as its core brand value making all customers shine brighter by respecting tradition, understanding the value of classics, and possessing practicality and witty individuality suitable for modern lifestyles," adding, "We hope you enjoy pairing the Iconic Cable Knit with chino pants, denim pants, and more to create looks ranging from casual to classic."

This content was produced with the assistance of AI translation services.