11st Selects 9 Innovative Teams for Internal Award Program... "Prize Money of 110 Million Won Awarded"

Gold Prize Goes to Apple Brand Pavilion Construction

At the awards ceremony held at the 11th Street building in Jung-gu, Seoul, the winning team is taking a commemorative photo.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 21st that through its employee participation-based internal reward system ‘Winning Eleven,’ it selected 9 cases that achieved outstanding results in the first half of the year and contributed to business growth through new challenges and innovation, awarding a total prize of 110 million KRW.

Winning Eleven is a reward system where members directly participate in discovering, recommending, and voting on performance cases at the team, project, or task force (TF) level. Since August, a total of 20 successful cases were nominated, and 833 11st members participated in the voting. Through this process, 9 final cases were selected, and on the 20th, the Gold Prize (1 team) received 30 million KRW, and the Silver Prize (8 teams) each received 10 million KRW.

The Gold Prize was awarded to the case of ‘Successful Establishment of the Apple Brand Store.’ The achievement of securing growth momentum in the digital category through next-day delivery of genuine Apple products was highlighted. Right after the brand store opened in July, exceeding the transaction amount target and increasing the proportion of customers in their 20s demonstrated successful collaborative synergy with Apple, which was highly evaluated.

The Silver Prize recipients included ▲ the e-commerce industry’s first acquisition of ‘MyData business rights’ ▲ expansion of the live commerce ‘Live11’ business area resulting in a 736% increase in cumulative views in the first half ▲ customer inflow and repurchase rate increase through optimization of the Amazon Global Store platform ▲ revitalization of retail business based on direct purchase ▲ expansion of SK Pay offline affiliated stores ▲ growth rate of the mobile gift certificate ‘Gifticon’ achieving twice the market growth rate ▲ expansion of ESG activities through the world’s first stray cat idol group ‘11Kittys’ ▲ and improvement of service stability through the establishment of UI automated testing.

Ha Hyungil, CEO of 11st, said, “This reward was conducted to encourage the hard work of employees who achieved remarkable results amid fierce e-commerce competition in the first half and to motivate us to move forward together in the second half. We will continue to create opportunities where all members can share and empathize with each other’s innovative achievements and goals.”

This content was produced with the assistance of AI translation services.