BAT Rothmans Opens 'Glo X Backyard Builder' Pop-up Store

Models are showcasing the Glo Pro Slim Limited Edition package at the 'GloXBackyard Builder' pop-up store decorated in Seongsu by Backyard Builder. Photo by BAT Rothmans

[Asia Economy Reporter Song Seung-yoon] BAT Rothmans announced on the 20th that it has opened the 'glo X Backyard Builder' pop-up store at Backyard Builder, a pilgrimage site for campers.

This pop-up store was set up as part of the 'Boosting Joy Anywhere' campaign, which incorporates camping sensibility into the heated tobacco product glo Pro Slim, and was designed in collaboration with Backyard Builder. Pop-up stores are also operated at Backyard Builder locations in Seongsu, Dapsimni, and Bundang.

At Backyard Builder Seongsu, visitors can experience various aspects of the glo brand through a photo zone featuring the mascot Billy and the glo logo, as well as a camping concept zone. All visitors to the pop-up store can receive collaboration stickers from both brands. By joining the glo membership and participating in social media (SNS) events, visitors can also receive refreshing drinks, limited edition glo Pro Slim skins, and keyrings.

This content was produced with the assistance of AI translation services.