Wavve Provides Video Service for Hyundai and Kia Connected Cars

Lee Taehyun, CEO of Wavve, and Choo Kyowung, Vice Chairman of Hyundai Motor Group, are taking a commemorative photo after signing the MOU on the 19th.

[Asia Economy Reporter Lim Hye-seon] Domestic online video service (OTT) Wave announced on the 19th that it will provide video services to Hyundai and Kia Motors' connected cars. Users can watch dramas and entertainment shows during electric vehicle charging times, and freely enjoy movies or overseas series inside the car while camping or traveling.

Wave signed a Memorandum of Understanding (MOU) for mutual cooperation on 'OTT content service for vehicles' at the Content Wave headquarters in Yeouido on the same day, with key officials attending including Wave CEO Lee Tae-hyun, Strategy Headquarters Director Choi So-jeong, Platform Technology Headquarters Director Han Won-sik, Hyundai Motor Group Vice President Chu Gyo-woong, and Executive Director Kwon Hae-young.

This agreement was prepared to respond to the increasing demand for in-vehicle entertainment content in the growing connected car market and to support Wave's entry into the connected car sector. As vehicles transform from simple means of transportation into moving media platforms, the need for content consumable inside vehicles is increasing.

According to the agreement, both companies plan to mutually cooperate in platform development and construction for OTT service installation, platform and content operation management, and provision of OTT content services.

Hyundai Motor Group will support technology development for loading Wave content onto the connected car infotainment platform. Through this, they plan to support platform service operation and maintenance that allows content viewing without the need for separate external device connections.

Wave, which holds over 340,000 pieces of content, will continuously discover new content and services including originals, and will be responsible for planning and developing apps suitable for the automotive environment that provide user experience (UX) and can be used with just a touch on the infotainment system screen in Hyundai Motor Group's connected cars to enjoy Wave streaming services.

Wave CEO Lee Tae-hyun said, "The era has come where OTT services that can be conveniently used anywhere can now be freely enjoyed inside moving cars," adding, "We will provide fresh and surprising experiences to Wave users through cooperation with Hyundai Motor Group."

This content was produced with the assistance of AI translation services.