Gwangju University Students Support Local Companies in Expanding Overseas Markets

Participation in the International Consumer Electronics Fair Held in Berlin, Germany

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju University (President Kim Dongjin) said that students belonging to the regional specialized youth trade expert training project group (GTEP) participated in the International Consumer Electronics Fair (IFA) held in Berlin, Germany, helping local companies open overseas markets.

According to Gwangju University on the 19th, six students including Oh Seonghoon, a senior in the Department of Logistics and Trade, supported export consultations and interpretation for local companies such as MO Green Co., Ltd., a company belonging to the Gwangju Technopark, as well as Ideas Co., Ltd., Gamseong Co., Ltd., IDM Co., Ltd., and Icon Co., Ltd. at the International Consumer Electronics Fair (IFA).

The International Consumer Electronics Fair (IFA) is known as one of the world's top three exhibitions along with the Consumer Electronics Show (CES) in Las Vegas, USA, and is considered the largest in Europe.

In particular, many famous companies and workers related to home appliances from the United States, Europe, China, and Turkey participated, showcasing new and innovative products for the first time through various events.

Gwangju University students actively marketed with MO Green Co., Ltd. at domestic exhibitions such as the Goyang Flower International Fair and Korea Nara Market EXPO this year, achieving results, and participated in this German international exhibition together with local companies.

Jung Myungok, CEO of MO Green Co., Ltd., said, “Through this exhibition, we discovered points for improvement in product design and obtained ideas to reduce production costs in overseas markets,” adding, “Thanks to the interpretation and export consultation support from Gwangju University GTEP students, it was a great help in growing into a regional brand product with international competitiveness.”

Meanwhile, the Gwangju University GTEP project group has been playing a pivotal role as a cradle for nurturing overseas marketing experts in the Gwangju and Jeonnam regions for 16 years since 2007, supported by the Ministry of Trade, Industry and Energy, the Korea International Trade Association, and Gwangju City.

This content was produced with the assistance of AI translation services.