CJ Wellcare, 20th Anniversary of Launch, 'Fat Down' Accumulates 230 Billion KRW in Sales

[Asia Economy Reporter Eunmo Koo] CJ Wellcare announced on the 19th that its diet health functional food brand 'Fatdown' has celebrated its 20th anniversary since its launch.

Launched in 2002, Fatdown is a brand that proposes healthy dieting through exercise, unlike traditional diets that relied solely on weight loss. With the slogan "Fatdown before exercise," it has recorded cumulative sales of 230 billion KRW since its launch.

Fatdown has focused on portability and convenience for consumers to easily consume, developing various product types such as beverages, capsules, and powder sticks. In July, it introduced the diet ampoule 'Fatdown Booster Carnitine,' targeting the premium diet health functional food market.

CJ Wellcare is operating a pop-up booth in collaboration with Elle Run to commemorate the 20th anniversary of Fatdown's launch. Elle Run, hosted by the fashion magazine Elle, is a running campaign that has become one of the lifestyle trends among the MZ generation (Millennials + Generation Z). At the pop-up booth, which runs until the 25th of this month at Starfield COEX Mall in Seoul, visitors can explore various diet health functional food products.

A CJ Wellcare representative said, “Fatdown is a brand recognized for its product quality among consumers who aim for healthy dieting,” adding, “We will continue efforts to discover and commercialize new diet ingredients tailored to consumers’ lifestyles.”

This content was produced with the assistance of AI translation services.