CJ CheilJedang, 'Hetbahn Cupban Brand Campaign'... "Active Communication with MZ Generation Customers"

CJ CheilJedang Hetbahn Cupban Brand Campaign Main Poster. Photo by CJ CheilJedang

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 16th that Hetbahn Cupbap has released a new brand campaign video that actively communicates with MZ (Millennial + Generation Z) generation consumers.

The campaign video, released on CJ CheilJedang's official YouTube channel 'The Taste No. 1,' follows the 'Not Everyone Dreams the Same Dream' video introduced during the Hetbahn Rice Cream launch in February, depicting another growth story of Hetbahn's character Ssalar-i.

With the message 'Our bowl is bigger than you think,' the video supports the MZ generation and humorously conveys the features of the bigger and more substantial Hetbahn Cupbap BIG product. Earlier this year, CJ CheilJedang portrayed Ssalar-i's growth story as it transforms from Hetbahn to ice cream, resonating with and gaining sympathy from young people contemplating their dreams.

Various online and offline events have also been prepared. On the official mall CJ The Market, a 'Hearty Hetbahn Cupbap' special exhibition is underway. The Hetbahn Cupbap BIG set products are discounted by up to 35%, and customers who purchase products within the special exhibition will be entered into a draw to win an Apple iPad and Apple Watch. In line with the autumn festival season, a 'Campus Attack' event will be held sequentially at domestic universities starting at the end of this month. A booth where participants can enjoy 360-degree filming and games, usually seen only at award ceremonies, has been prepared to allow direct experience of the campaign message.

A CJ CheilJedang official said, "Through this campaign, we want to send messages of support and empathy to the MZ generation," adding, "We plan to continue depicting Ssalar-i's daily life with witty concepts and sincere stories, so we ask for your continued interest."

This content was produced with the assistance of AI translation services.